Ebooks are one of the best products to sell online. The popular PDF format ebook is easy to create using low cost or free tools and can be market at a wide variety of price points depending on the content.
Ebooks are small, so they can readily be downloaded by clients without placing excessive demands on a server. There are many services available, such as E-junkie, PayDotCom, Clickbank, and others designed to handle the order processing aspects of selling ebooks. Services like E-junkie will even deliver the file from their servers.
Blogger Yaro Starak released a great 2-part podcast on his Small Business Branding site. It’s an interview with Internet Entrepreneur Daryl Grant entitled ‘How To Make $250,000 A Year Selling E-Books.’
They discuss how she sets up her sites, how the books are produced (she doesn’t write them herself), how she generates traffic, and how she writes the sales page copy to convert visits to sales. Her website also gives a thorough breakdown of her process: www.AndrewandDaryl.com. The site includes links to sample survey pages, a spreadsheet for calculating the profitability of an idea, and active e-book sales pages (surprise - not one of them is about online marketing!)