Ebook marketers dream of their lowly little project ‘going viral’ and getting passed around to hundreds, thousands, and millions of people – who all flood to their website and make them rich beyond their wildest dreams.

This is a powerful fantasy driving many marketers, but they often have no idea how to actually make their e-book go viral – or how to motivate the readers to connect back to the author.

The seeds of the problem are present in the little fantasy I described a few sentences back – no thought has been given to what motivates people to pass along an e-book and what motivates them to visit the author’s website afterward? Why do they pass an e-book along…

Choosing the right topic is the downfall of most aspiring ebook publishers.

Publishing a ebook seems like such a simple process (the mechanics are not that complicated) and they are blinded by dollar signs as they fantasize about how they will spend all the money that they earn from selling their ebook.

Within minutes of deciding to publishing an ebook, wannabe digital authors are busy writing about their favorite hobby or whatever great idea they dream up that they’re convinced will be the ticket to easy street.

One of the most powerful aspects of marketing on the Internet is that this form of communication removes nearly all of the friction involved in getting others to spread your message. If the message is compelling, it is as simple as hitting the forward button in your email software for your readers to share it with others.

Blogs, RSS feeds, tell-a-friend scripts, download directories, Facebook pages, Squidoo Lenses, MySpace pages, bookmarking sites, and dozens of other resources make it easy to spread your message.

“One Into A Million” is a special report that will show you how to leverage the Internet to create powerful marketing promotions.