Archive for July, 2017

4 Keys to Killer Book Covers

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In this video, Jason Heuer, associate art director at Simon & Schuster, talks about the 4 essential elements you need to focus on to create amazing book covers. Your cover needs to grab attention and convince someone to stop and read the description or download a sample chapter. If the cover doesn't communicate the essence of your book, your words will never even get a chance.

Related: How to get professional covers for your eBooks without spending a fortune on designers

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Publish Your Ebook on Amazon Kindle

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Imagine for a moment seeing your name appear in the author listings at Amazon.com. How would it feel to see your book appear with a "Buy It Now on Kindle" button next to the virtual cover image with your name on it as author? Would your family and friends be impressed? Would potential business clients gain additional confidence that they are working with an expert?

Fortunes and reputations are being forged right now on the blazing hot Amazon Kindle e-reader. Read the rest of this entry

How To Turn Your E-Book Into Profits

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E-Books are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book. Read the rest of this entry

Writing Promotional Articles for Marketing

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Planning and creating your ebook seemed like a huge challenge, didn't it? Writing a sales letter and formatting and posting it was no easy task either.

Then, you had to setup a shopping cart and PayPal account to process orders and upload your files and link everything to the order button on your sales page.

Of course, then you had to test everything to make sure it all worked.

That was the hard part, right?

Getting your ebook created and ready for sale was a challenge, but getting people to actually visit your website is hard work.

One solution to getting traffic is to use pay per click advertising (PPC) like Google Adwords to buy visitors. If you can get the visitors cheaply enough, this solution can be a profitable option. It is also a great way to rapidly test your sales letter conversion rates.

But, nothing beats article marketing for building a long term free source of traffic to your new product.

The concept of article marketing is very simple. You create a short 300-800 word article related to the topic of your product. You publish it at an article directory website like EzineArticles and add a link back to your website in the author's resource box at the end of the article.

Article directories rank well in the search engines, and you can trade on their popularity to capture an audience and then redirect them to your website.

To find inspiration for your articles, try searching for your keywords on the article directory site and see what the top article topics are. Create your own variations of these articles. Don't copy, but use the articles to jumpstart your own writing.

Beyond choosing your target keywords well, your author's resource box is the most important part of your marketing effort. It is not the place to brag about yourself. Enticing the reader to visit your site is the goal. So, give them a good reason and place your links.

Creating a collection of marketing articles can generate free traffic to your website for years to come. I get a 24% overall click through rate on my article marketing account.

Get out there and start rounding up some visitors for your website.

Make a 6 Figure Income Selling E-Books

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Blogger Yaro Starak released a great 2-part podcast on his Small Business Branding site. It’s an interview with Internet Entrepreneur Daryl Grant entitled ‘How To Make $250,000 A Year Selling E-Books.’

They discuss how she sets up her sites, how the books are produced (she doesn’t write them herself), how she generates traffic, and how she writes the sales page copy to convert visits to sales. Her website also gives a thorough breakdown of her process: www.AndrewandDaryl.com. The site includes links to sample survey pages, a spreadsheet for calculating the profitability of an idea, and active e-book sales pages (surprise - not one of them is about online marketing!)

This approach follows the same process championed by Frank Kern and Ed Dale in their Underachiever Series seminar. Andrew and Daryl are both students of Ed Dale, so they probably picked up more than a few pointers from him.

This is a great bit of educational material. Listening to it inspired me to test a new product idea I had. I wrote about how I did the market test and my results.

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The Amazon Kindle Direct Publishing (KDP) platform has come a long way since it was first introduced in late 2007. During that time, Amazon has introduced two specific marketing tools to self-published authors.

Amazon Kindle authors have the option to enroll their ebooks into Amazon's KDP Select program which gives them access to the Kindle Owner's Lending Library and the opportunity to create free promotions and countdown deals.

Kindle Owner's Lending Library

The Kindle Owner's Lending Library allows people enrolled in the Amazon Prime program to download a select number of eligible ebooks for free each month. Amazon sets aside a specific amount of money each month which is divided among all of the books borrowed in a given month. So, authors get paid for each time a book is borrowed.

Kindle Free Book Promotions

Kindle Free Book Promotions allow you to set specific days where people can download your book for free. Traditional marketers and behavioral psychologists have long known the intense desire people experience when they are offered something for free. Now, self-published authors can leverage this same tool to get marketing momentum for their books.

The most recent marketing tool added to the KDP Select program is the Kindle Countdown Deal. This is a time-based marketing promotion that allows you to discount the price of your book and then slowly raise it over time until it returns to full price. During the promotion, Amazon places a countdown time on your book's sales page that displays the remaining time until the next price jump.

Kindle Countdown Deals

Kindle Countdown Deals tap into another powerful psychological principle called scarcity. When people see the time running out to get your book at a discounted price, they feel a strong urge to buy it now so they do not miss out on the great deal.

Time-based scarcity is a classic marketing tool that has been used by advertising professionals for decades.

The KDP Select program does have its drawbacks. First, you must list your ebook exclusively on Amazon. This means no selling at iTunes, Google Play, or any other ebook sales platform. Each enrollment period lasts 90 days. And, there are strict limits regarding how and when you can run promotions for your book. But, Amazon is the biggest marketplace around, so the benefits often outweigh the restrictions.

The Amazon website is a marketing machine. To build maximize the sales of your book you have to get it to work on your behalf. An important step in marketing is to rank your book on the various Amazon bestseller lists. The marketing tools Amazon provides in the KDP Select program can help you get noticed fast.

There are actually 8 Essential Elements for getting your Kindle book onto the bestseller list. If you are ready to take control of your publishing future, then check out the free report I created that takes you through all 8 essential elements. You can download your copy here:

http://platinumeproducts.com/AzonBestSellerBlueprint/report/

Price Pulsing for Maximum Kindle Profits


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saletagAuthors who self-publish on Amazon's Kindle e-book platform are always looking for ways to boost their rankings and increase their profits. Pulse pricing is a simple tactic that can generate big results. Read the rest of this entry

    eBook Publishing Resources...

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PentecostPicking the right genre for your e-book is critical to your success. The best written story won't sell if there isn't anyone interested in the subject. So, which one is most popular?

If you had to guess what the most popular selling fiction genre is what would you say? Before I read a Harris Interactive Poll I would have guessed romance. But, that genre isn't even close. The undisputed king of genre fiction is...

...Thrillers (which includes Mysteries and Crime stories)

The Thriller/Mystery/Crime genre accounts for a whopping 48% of all fiction books read - more than double the numbers of romance stories (a mere 21%.)

People like exciting page-turners filled with twists, turns, and action. That is what they are actually reading.

Have you ever wanted to write a thriller of your own? Then you should check out Kindle Thriller. This exclusive guide will show you what you need to know to craft your own fast-paced thriller that readers will love (and come back for more!)

Click here to learn more about the Kindle Thriller Guide

For a limited time, if you decide to get the Kindle Thriller Guide, and purchase through the link in this blog post, you'll also get a free copy of the comprehensive Azon Bestseller Blueprint video course as a bonus.

Genre fiction is a huge market. If you can capture a slice for yourself, you will reap the rewards.

What Should I Charge For My Ideas?

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There are all different formulas and methods for determining the correct price for your E-Book. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their E-Books at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first E-Book they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience's need is for your E-Book. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other E-Books, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your E-Book at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

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