Archive for November, 2017

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I know exactly what is needed to publish a Kindle e-book, because I have already done it (7 books and counting.) To give you an idea of the process, let me describe the process I followed for my first book published on the Kindle. Read the rest of this entry

Killer Free E-book Creation Software

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Creating your e-book requires software. You need to plan out your project, then write it. Next, you need to format everything to give it a polished look and add a virtual cover. Finally, you need to convert the whole thing into a PDF document for distribution.

You could spend a lot of money buying the software needed to do all the work you need to get done. But, fortunately, there are plenty of free resources out there to help you get the job done.

Here are a few free e-book creation software resources to check out:

Mind Mapping Tools

FreeMind
Bubbl.us - Online mind mapping tool that allows multi-user collaboration.

Word Processors

OpenOffice - This free office suite includes word processor, spreadsheet, database, drawing, and slideshow programs.
Google Docs - This full office suite is completely online, so you don't need to download any software.

Image Editing

GIMP - GIMP is a full featured image creation and editing software package.
Splashup - Full featured online image editing tool.

PDF Creator

OpenOffice - One of the great things about this free office suite is that it has a built-in PDF conversion tool.
PDF Online - A free online PDF conversion tool
Free PDF Convert - Another free online PDF converter that converts many document types to PDF.

Do you have a favorite free resource you love to use when creating your e-books? Share it by leaving a comment below.

14 Tips for Killer Ebook Cover Designs

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C.L. Smith of HumbleNations.com has published an excellent article on book cover design for non-designers. Read the rest of this entry

Ebook Creation Secret – Layout Templates

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When it comes to creating profitable ebooks, speed is your friend. Why, because the moment you start slowing down in your ebook creation process you begin to lose momentum. Then, distractions start to appear and you lose your excitement for the project.

Check out our killer collection of ebook templates...

...Get the E-book Template 12-Pack Now!

So, any strategy or resource that helps the ebook creation process move more smoothly and quickly will help ensure that the project gets completed (the real secret to success is just getting the work done - most people don't.) One excellent resource that I use for every ebook is... Read the rest of this entry

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Free Download: One Into A Million E-Book

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One of the most powerful aspects of marketing on the Internet is that this form of communication removes nearly all of the friction involved in getting others to spread your message. If the message is compelling, it is as simple as hitting the forward button in your email software for your readers to share it with others.

Blogs, RSS feeds, tell-a-friend scripts, download directories, Facebook pages, Squidoo Lenses, MySpace pages, bookmarking sites, and dozens of other resources make it easy to spread your message.

"One Into A Million" is a special report that will show you how to leverage the Internet to create powerful marketing promotions.

Download your free copy right now:

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Marketing Strategies

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The key that unlocks the sales potential of your E-Book is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your E-Book can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your E-Book.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several E-Books under one price, which lowers the price for each E-Book if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an E-Book from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your E-Book.

Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!

Virtual Covers for Ebook Success

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Even in the digital world, we still judge books by their covers. Virtual covers are essential for the success of your e-book. Don't believe it? Well, check out books for sale on the Amazon website - ecovers are essential (even for Kindle editions.) Read the rest of this entry

About the Author on Kindle Fire HD and Paperwhite

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Do you have a book published for the Amazon Kindle? If so, Amazon is releasing a new feature for the Kindle Paperwhite and Kindle Fire HD. Starting on September 14, 2012, these Kindle owners will see an "About the Author" feature that lets them learn more about you and discover your other books. Those other books, of course, will be one screen-tap away from being purchased.

The data that feeds this new feature comes from your Amazon Author Central Account. If you haven't set up your account yet (and you should), this is a good time to get that done. Here's my Author Page if you want to get some idea of how to set one up. There is a link at the bottom of the right-hand column that will take you to the Author Central sign-up page.

In the email I got from Amazon they recommend the following:

  1. Claim all your books in Author Central. You have to manually link your books to your account. Doing so will ensure your Author Profile shows up for all of your books and that readers will discover your entire catalog when reading about you.
  2. Make sure you're happy with your profile picture. All About the Author pages will use the image that you have designated as primary in Author Central. Make sure that you have an image uploaded. Readers want to connect with YOU, so use a nice portrait of yourself. Steer clear of crazy pics or amateur-looking iPhone snapshots - unless that is the image you are trying to project.
  3. Update your biography in Author Central. Readers are going to your profile because they want to know more about YOU. They also want to see your books. You need to sell yourself here. Give them a peak inside your life and let them know why you are qualified to write the books you write.

Your Author Central page is one of the key tools you have to promote your books inside the Amazon marketing system. It is the first, and most important, step in the 10 Step Kickstart Kindle Promotion system. So, make sure yours is ready to go on September 14th.

Surprise Bonus: Once your books are linked to your Author Central Account, you will gain additional tools for formatting and editing your book descriptions. You will also gain access to additional marketing data about your books (if you have print editions, you can get some amazing data about your readers.) Spend a little time on the Author Central site and see what's there.

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