How To Write A Profitable E-Book

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You know that writing a downloadable ebook is the plan for earning huge profits online, but it's you're having trouble getting started. The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain: step by step.

Now think of writing your profitable E-Book in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your E-Book.

Beginning Steps to Writing a Profitable E-Book

First, figure out your E-Book's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books as long as it's not too cute.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your E-Book. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read: We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

  • Does your book present useful information and is that information currently relevant?
  • Will you book positively affect the lives of your readers?
  • Is your book dynamic and will it keep the reader's attention?
  • Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the profit potential of your E-Book.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your E-Book. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website and generate huge profits, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your E-Book to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your E-Book "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an E-Book that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")

Last of all: create an index and a bibliography. That's it! You've written a book! Now all you have to do is compile and publish your E-Book online, and wait for download request from your website visitors!

Steps To E-Book Publishing Success

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Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your E-Book and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your E-Book! Pop open the bubbly! Give yourself a night out on the town!

How to Get Legitimate Book Reviews

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Getting book reviews is rediculously challenging. Even people who know and like you never seem to get around to writing a review for your book. You also have to be careful because the wrong kinds of reviews can get your publishing accounts shut down or worse.

Watch this video and get the essential strategies for getting reviews. If you really want to get reviews like the pros do it then...

...Check out "Get Book Reviews Today," by Philip John

4 Keys to Killer Book Covers

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In this video, Jason Heuer, associate art director at Simon & Schuster, talks about the 4 essential elements you need to focus on to create amazing book covers. Your cover needs to grab attention and convince someone to stop and read the description or download a sample chapter. If the cover doesn't communicate the essence of your book, your words will never even get a chance.

Related: How to get professional covers for your eBooks without spending a fortune on designers

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Publish Your Ebook on Amazon Kindle

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Imagine for a moment seeing your name appear in the author listings at Amazon.com. How would it feel to see your book appear with a "Buy It Now on Kindle" button next to the virtual cover image with your name on it as author? Would your family and friends be impressed? Would potential business clients gain additional confidence that they are working with an expert?

Fortunes and reputations are being forged right now on the blazing hot Amazon Kindle e-reader. Read the rest of this entry

How To Turn Your E-Book Into Profits

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E-Books are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book. Read the rest of this entry

Writing Promotional Articles for Marketing

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Planning and creating your ebook seemed like a huge challenge, didn't it? Writing a sales letter and formatting and posting it was no easy task either.

Then, you had to setup a shopping cart and PayPal account to process orders and upload your files and link everything to the order button on your sales page.

Of course, then you had to test everything to make sure it all worked.

That was the hard part, right?

Getting your ebook created and ready for sale was a challenge, but getting people to actually visit your website is hard work.

One solution to getting traffic is to use pay per click advertising (PPC) like Google Adwords to buy visitors. If you can get the visitors cheaply enough, this solution can be a profitable option. It is also a great way to rapidly test your sales letter conversion rates.

But, nothing beats article marketing for building a long term free source of traffic to your new product.

The concept of article marketing is very simple. You create a short 300-800 word article related to the topic of your product. You publish it at an article directory website like EzineArticles and add a link back to your website in the author's resource box at the end of the article.

Article directories rank well in the search engines, and you can trade on their popularity to capture an audience and then redirect them to your website.

To find inspiration for your articles, try searching for your keywords on the article directory site and see what the top article topics are. Create your own variations of these articles. Don't copy, but use the articles to jumpstart your own writing.

Beyond choosing your target keywords well, your author's resource box is the most important part of your marketing effort. It is not the place to brag about yourself. Enticing the reader to visit your site is the goal. So, give them a good reason and place your links.

Creating a collection of marketing articles can generate free traffic to your website for years to come. I get a 24% overall click through rate on my article marketing account.

Get out there and start rounding up some visitors for your website.

Make a 6 Figure Income Selling E-Books

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Blogger Yaro Starak released a great 2-part podcast on his Small Business Branding site. It’s an interview with Internet Entrepreneur Daryl Grant entitled ‘How To Make $250,000 A Year Selling E-Books.’

They discuss how she sets up her sites, how the books are produced (she doesn’t write them herself), how she generates traffic, and how she writes the sales page copy to convert visits to sales. Her website also gives a thorough breakdown of her process: www.AndrewandDaryl.com. The site includes links to sample survey pages, a spreadsheet for calculating the profitability of an idea, and active e-book sales pages (surprise - not one of them is about online marketing!)

This approach follows the same process championed by Frank Kern and Ed Dale in their Underachiever Series seminar. Andrew and Daryl are both students of Ed Dale, so they probably picked up more than a few pointers from him.

This is a great bit of educational material. Listening to it inspired me to test a new product idea I had. I wrote about how I did the market test and my results.

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The Amazon Kindle Direct Publishing (KDP) platform has come a long way since it was first introduced in late 2007. During that time, Amazon has introduced two specific marketing tools to self-published authors.

Amazon Kindle authors have the option to enroll their ebooks into Amazon's KDP Select program which gives them access to the Kindle Owner's Lending Library and the opportunity to create free promotions and countdown deals.

Kindle Owner's Lending Library

The Kindle Owner's Lending Library allows people enrolled in the Amazon Prime program to download a select number of eligible ebooks for free each month. Amazon sets aside a specific amount of money each month which is divided among all of the books borrowed in a given month. So, authors get paid for each time a book is borrowed.

Kindle Free Book Promotions

Kindle Free Book Promotions allow you to set specific days where people can download your book for free. Traditional marketers and behavioral psychologists have long known the intense desire people experience when they are offered something for free. Now, self-published authors can leverage this same tool to get marketing momentum for their books.

The most recent marketing tool added to the KDP Select program is the Kindle Countdown Deal. This is a time-based marketing promotion that allows you to discount the price of your book and then slowly raise it over time until it returns to full price. During the promotion, Amazon places a countdown time on your book's sales page that displays the remaining time until the next price jump.

Kindle Countdown Deals

Kindle Countdown Deals tap into another powerful psychological principle called scarcity. When people see the time running out to get your book at a discounted price, they feel a strong urge to buy it now so they do not miss out on the great deal.

Time-based scarcity is a classic marketing tool that has been used by advertising professionals for decades.

The KDP Select program does have its drawbacks. First, you must list your ebook exclusively on Amazon. This means no selling at iTunes, Google Play, or any other ebook sales platform. Each enrollment period lasts 90 days. And, there are strict limits regarding how and when you can run promotions for your book. But, Amazon is the biggest marketplace around, so the benefits often outweigh the restrictions.

The Amazon website is a marketing machine. To build maximize the sales of your book you have to get it to work on your behalf. An important step in marketing is to rank your book on the various Amazon bestseller lists. The marketing tools Amazon provides in the KDP Select program can help you get noticed fast.

There are actually 8 Essential Elements for getting your Kindle book onto the bestseller list. If you are ready to take control of your publishing future, then check out the free report I created that takes you through all 8 essential elements. You can download your copy here:

http://platinumeproducts.com/AzonBestSellerBlueprint/report/

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