Virtual Covers for Ebook Success

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Even in the digital world, we still judge books by their covers. Virtual covers are essential for the success of your e-book. Don't believe it? Well, check out books for sale on the Amazon website - ecovers are essential (even for Kindle editions.) Read the rest of this entry

About the Author on Kindle Fire HD and Paperwhite

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Do you have a book published for the Amazon Kindle? If so, Amazon is releasing a new feature for the Kindle Paperwhite and Kindle Fire HD. Starting on September 14, 2012, these Kindle owners will see an "About the Author" feature that lets them learn more about you and discover your other books. Those other books, of course, will be one screen-tap away from being purchased.

The data that feeds this new feature comes from your Amazon Author Central Account. If you haven't set up your account yet (and you should), this is a good time to get that done. Here's my Author Page if you want to get some idea of how to set one up. There is a link at the bottom of the right-hand column that will take you to the Author Central sign-up page.

In the email I got from Amazon they recommend the following:

  1. Claim all your books in Author Central. You have to manually link your books to your account. Doing so will ensure your Author Profile shows up for all of your books and that readers will discover your entire catalog when reading about you.
  2. Make sure you're happy with your profile picture. All About the Author pages will use the image that you have designated as primary in Author Central. Make sure that you have an image uploaded. Readers want to connect with YOU, so use a nice portrait of yourself. Steer clear of crazy pics or amateur-looking iPhone snapshots - unless that is the image you are trying to project.
  3. Update your biography in Author Central. Readers are going to your profile because they want to know more about YOU. They also want to see your books. You need to sell yourself here. Give them a peak inside your life and let them know why you are qualified to write the books you write.

Your Author Central page is one of the key tools you have to promote your books inside the Amazon marketing system. It is the first, and most important, step in the 10 Step Kickstart Kindle Promotion system. So, make sure yours is ready to go on September 14th.

Surprise Bonus: Once your books are linked to your Author Central Account, you will gain additional tools for formatting and editing your book descriptions. You will also gain access to additional marketing data about your books (if you have print editions, you can get some amazing data about your readers.) Spend a little time on the Author Central site and see what's there.

Promoting Your Ebook For Maximum Distribution

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Online promotion is a huge topic and this article is only intended to help you get started. I highly recommend you purchase a copy of the “Traffic Manifesto.” It is an invaluable resource in my own marketing library and comes with a 30 day plan to begin driving visitors to your pages. The manifesto will get you visitors!!!

If you are not ready to invest in theTraffic Manifesto and kick your promotion into overdrive, here are a few time-tested ways to get people to your site. Most are free (but take time and effort) and others might cost a few dollars.

  1. Visit related forums and include a link to your sales page in your signature. Then, start contributing to the forums and people will follow your link. A similar tactic is to leave comments on relevant blog articles and link back to your site. Don't spam the blogs and forums, contribute valuable information to the discussion. Otherwise, this tactic can backfire. Visit BigBoards.com to get a huge list of discussion forums covering hundreds of topics.
  2. Another tried and true method is to write a number of keyword targeted articles of 350-800 words and submit them to article directories like www.goarticles.com and www.ezinearticles.com with links back to your website in the author's resource box after the article.
  3. Create a Pay-Per-Click (PPC) campaign using Adwords, Yahoo Search Advertising, or Microsoft Adcenter to send traffic to your sales page. For more help planning a PPC campaign, study the XXX guide.
  4. Distribute a Press Release about your newly released product. There are a number of sites on the web dedicated to circulating press releases. You can use these to generate traffic by writing press releases. Sites like www.PRWeb.com and www.PRLeap.com will let you post a free release on their sites which will also get syndicated around the web. They also offer a paid service that guarantees your release will be listed on the major search engines too, but this is not required to get some traffic.
  5. Squidoo.com is one of the fastest and easiest ways to get ranked in the search engines for your chosen keywords/niche. Google loves Squidoo and quickly indexes new pages on the site. So, pick a few target keywords and build a Lens around each one. Include links to relevant resources (including pages on your own site - of course!) Then, people who find your Lens will also discover the links to your site and many will follow through and become visitors to your website. You Can Master the Power of Squidoo 100 Times Faster When a Seasoned Master Shows You What To Do...
  6. Create a topical video and release it on the major video sites like www.YouTube.com and www.Revver.com, or www.FreeIQ.com.
  7. Place online classified ads at sites like www.USFreeads.com or www.CraigsList.com.

There are dozens of options for driving traffic to your new ebook. This list barely scratches the surface of the traffic techniques available. The most important thing to do is develop a specific strategy for promoting your site and create a written plan of action. Otherwise, you will spend hours chasing after traffic here and there without building any momentum or the ability to evaluate your success.
I highly recommend the 30 Day Traffic Plan that is included with The Traffic Manifesto. It will lead you through every step of the process and create the traffic momentum you need. You can use the time you would have spent creating a promotional plan implementing this proven process.

If you choose to go it alone, make sure you do every step on the list above (number 3 is optional if you want to stick with free options.)

New Kindle Countdown Deals Promotional Tool


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