What Exactly Is An Ebook?

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Ebooks, digital books, electronic editions, and plain old electronic books. There are many terms used to describe them, but they are catch-all phrases that collectively refer to any product that tries to deliver content in the style of a traditional book through a digital file that is read from a screen. Read the rest of this entry

Killer Free E-book Creation Software

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Creating your e-book requires software. You need to plan out your project, then write it. Next, you need to format everything to give it a polished look and add a virtual cover. Finally, you need to convert the whole thing into a PDF document for distribution.

You could spend a lot of money buying the software needed to do all the work you need to get done. But, fortunately, there are plenty of free resources out there to help you get the job done.

Here are a few free e-book creation software resources to check out:

Mind Mapping Tools

FreeMind
Bubbl.us - Online mind mapping tool that allows multi-user collaboration.

Word Processors

OpenOffice - This free office suite includes word processor, spreadsheet, database, drawing, and slideshow programs.
Google Docs - This full office suite is completely online, so you don't need to download any software.

Image Editing

GIMP - GIMP is a full featured image creation and editing software package.
Splashup - Full featured online image editing tool.

PDF Creator

OpenOffice - One of the great things about this free office suite is that it has a built-in PDF conversion tool.
PDF Online - A free online PDF conversion tool
Free PDF Convert - Another free online PDF converter that converts many document types to PDF.

Do you have a favorite free resource you love to use when creating your e-books? Share it by leaving a comment below.

14 Tips for Killer Ebook Cover Designs

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C.L. Smith of HumbleNations.com has published an excellent article on book cover design for non-designers. Read the rest of this entry

Marketing And Promotion With E-Books

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There are innumerable ways to use E-Books to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your E-Book on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your E-Book, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your E-Book, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your E-Book current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your E-Book for years after your original creation.

Another phenomenal advantage of E-Books is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an E-Book one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the salability of your E-Book, and make adjustments as necessary until the orders start pouring in. E-Books allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your E-Book to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an E-Book with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single E-Book by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. E-Books can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product. You can include a catalog in your E-Book to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using E-Books in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single E-Book to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your E-Book like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Ebook Creation Secret – Layout Templates

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When it comes to creating profitable ebooks, speed is your friend. Why, because the moment you start slowing down in your ebook creation process you begin to lose momentum. Then, distractions start to appear and you lose your excitement for the project.

Check out our killer collection of ebook templates...

...Get the E-book Template 12-Pack Now!

So, any strategy or resource that helps the ebook creation process move more smoothly and quickly will help ensure that the project gets completed (the real secret to success is just getting the work done - most people don't.) One excellent resource that I use for every ebook is... Read the rest of this entry

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Free Download: One Into A Million E-Book

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One of the most powerful aspects of marketing on the Internet is that this form of communication removes nearly all of the friction involved in getting others to spread your message. If the message is compelling, it is as simple as hitting the forward button in your email software for your readers to share it with others.

Blogs, RSS feeds, tell-a-friend scripts, download directories, Facebook pages, Squidoo Lenses, MySpace pages, bookmarking sites, and dozens of other resources make it easy to spread your message.

"One Into A Million" is a special report that will show you how to leverage the Internet to create powerful marketing promotions.

Download your free copy right now:

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The Amazon Kindle Direct Publishing (KDP) platform has come a long way since it was first introduced in late 2007. During that time, Amazon has introduced two specific marketing tools to self-published authors.

Amazon Kindle authors have the option to enroll their ebooks into Amazon's KDP Select program which gives them access to the Kindle Owner's Lending Library and the opportunity to create free promotions and countdown deals.

Kindle Owner's Lending Library

The Kindle Owner's Lending Library allows people enrolled in the Amazon Prime program to download a select number of eligible ebooks for free each month. Amazon sets aside a specific amount of money each month which is divided among all of the books borrowed in a given month. So, authors get paid for each time a book is borrowed.

Kindle Free Book Promotions

Kindle Free Book Promotions allow you to set specific days where people can download your book for free. Traditional marketers and behavioral psychologists have long known the intense desire people experience when they are offered something for free. Now, self-published authors can leverage this same tool to get marketing momentum for their books.

The most recent marketing tool added to the KDP Select program is the Kindle Countdown Deal. This is a time-based marketing promotion that allows you to discount the price of your book and then slowly raise it over time until it returns to full price. During the promotion, Amazon places a countdown time on your book's sales page that displays the remaining time until the next price jump.

Kindle Countdown Deals

Kindle Countdown Deals tap into another powerful psychological principle called scarcity. When people see the time running out to get your book at a discounted price, they feel a strong urge to buy it now so they do not miss out on the great deal.

Time-based scarcity is a classic marketing tool that has been used by advertising professionals for decades.

The KDP Select program does have its drawbacks. First, you must list your ebook exclusively on Amazon. This means no selling at iTunes, Google Play, or any other ebook sales platform. Each enrollment period lasts 90 days. And, there are strict limits regarding how and when you can run promotions for your book. But, Amazon is the biggest marketplace around, so the benefits often outweigh the restrictions.

The Amazon website is a marketing machine. To build maximize the sales of your book you have to get it to work on your behalf. An important step in marketing is to rank your book on the various Amazon bestseller lists. The marketing tools Amazon provides in the KDP Select program can help you get noticed fast.

There are actually 8 Essential Elements for getting your Kindle book onto the bestseller list. If you are ready to take control of your publishing future, then check out the free report I created that takes you through all 8 essential elements. You can download your copy here:

http://platinumeproducts.com/AzonBestSellerBlueprint/report/

Hidden Dangers of Resale Rights E-Books

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Imagine this. Someone else writes the perfect e-book on your topic. It is exactly what you would have written - actually it is even better than what you had planned. Better still, the author is selling publishing rights to this book (commonly known as resale rights). You can purchase rights to the book, publish it yourself, and keep all the profits. Read the rest of this entry

Ebook Topics For Maximum Profits

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Choosing the right topic is the downfall of most aspiring ebook publishers.

Publishing a ebook seems like such a simple process (the mechanics are not that complicated) and they are blinded by dollar signs as they fantasize about how they will spend all the money that they earn from selling their ebook.

Within minutes of deciding to publishing an ebook, wannabe digital authors are busy writing about their favorite hobby or whatever great idea they dream up that they're convinced will be the ticket to easy street.

After weeks of work preparing the ebook and learning how to create a website to offer it for sale, they sit back and wait for the money to star rolling in.

And they wait, and wait, and wait!

Very often nothing happens at all and they quit in disgust and claim that "the ebook publishing business is a scam and it doesn't really work." Or, they earn a few dollars, but not nearly enough to be worth all the effort.

You and I know that the reality is that those wannabes don't understand who buys ebooks, why they buy them, or what makes them willing to pay top dollar for an ebook. In short, they haven't done their homework first and researched the marketplace.

There is a wide range of information that sells well on the Internet and some very simple ways to do research to determine niche markets were strong potential exists. But, there's one specific style of the book that sells well all the time and commands high prices.

9-1-1 ebooks

When we stop and think about it, the primary benefits of buying ebooks online is immediate access to useful and well researched information. People in the middle of an emergency need to instantly solve their problem.

9-1-1 ebooks solve the kinds of emergency problems that people desperately need help with. Tony Shepherd and Alexis Dawes both write extensively in their own ebook products about how to quickly identify 9-1-1 problems that can be solved with simple ebooks.

There isn't room in this article to explain the full process of identifying topics, researching, writing, and formatting ebooks, and marketing and selling them (Tony and Alexis both do a phenomenal job of that in their ebooks.) But I will steer you in the right direction. There are also other articles that cover those subjects on this site, so look through the article list in the side navigation.

To identify a profitable topic, look and see what kinds of problems people around you are struggling with. Soothing colicky babies, repairing holes in drywall, stopping a leaky sink, resolving a credit card dispute, avoiding foreclosure, the list goes on.

If you can imagine a desperate person searching the Internet for help, you have a potential product.

So, try a 9-1-1 product and see if your ebook business soars.

RECOMMENDED RESOURCES

Desperate Buyers Only, by Alexis Dawes
Double Genius, by Tony Shepherd

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