How To Make An Ebook

GD Star Rating
loading...

Frustrated first time authors, you are about to discover exactly what you need to know to learn how to make an ebook. So, you can stop searching the web, break out of the perpetual research loop that stops so many people, and get your ebook written fast. Read the rest of this entry

Creating Killer Cover Art For Your E-Book

GD Star Rating
loading...

Sample Ebook Virtual CoverA quick visit to Amazon.com (or any other website that sells digital books) will clearly show that virtual covers are essential to selling your e-book. People really do judge a book by its cover - so you need to make it great.

There are a couple ways to get great cover art for your ebook. The first is to create it yourself. This is the most time-consuming of the options and most likely to end badly.

Creating Your Own Virtual Book Cover - Most Challenging Option

To make your own cover, use your favorite drawing, painting or graphics software. Draw a rectangle. Add a book spine and pages to give your rectangle three dimensions to look like a closed or partially open book. Fill your drawing with interesting colors or patterns. Add your title and author byline to the front and spine. Embellish and revise ad nausea.

The process sounds simple, but the devil (as they say) is in the details. If you don't have any graphic design experience, this is not going to be easy. The software alone has a steep learning curve.

Still want to try doing it yourself? Well, then you'll be wondering which graphics program to use - and there are many to choose from.

Some standard office programs provide the ability to create graphics, including MS Word. Trying to use one of these programs to make a cover for your e-book almost guarantees bad results. So, don't be tempted - it won't end well.

Professional level, but more complicated graphics software you could use just as well includes Macromedia Fireworks, CorelDraw, or (the gold standard) Adobe Photoshop. Professional cover art designers and graphics artists tend to use the pure, flexible, more complex, programs for their work and there is a very good reason. The results speak for themselves.

A more recent development in the area of DIY cover design is the advent of web-based tools like the ones at Fast E-Covers Online. No more purchasing and installing software - everything is online and you just log in and get to work.

Developing your cover from scratch is do-able, and even you could do it if you were so inclined. But I don't recommend the do-it-yourself approach. This is because, if you're short on software skills, artistic talent, or time or if you would rather focus your energies elsewhere, then there are more efficient ways to get cover art.

DIY Killer Cover Shortcuts

Shortcuts to the build-it-from-scratch approach include using templates, action scripts and style presets that 'plug-in' to a program like Photoshop and automate some of the steps, or using dedicated ebook cover art software.

Templates are available for purchase on the Internet, and some sites even offer free basic templates if you will link back to their site. Buying or borrowing templates will still require you to add your own text and additional graphic elements, so you'll still be investing some time, just a little less time than drawing each line of the picture from absolute zero.

You can also buy specialty ebook cover software from a number of web sites. I don't recommend this either. The software generally is a glorified set of templates, but gives you more choices and more freedom to change this and that. You will still have to do the work of designing your own cover.

If you do design your ebook cover art using free or purchased templates, or free or purchased software, you own the copyrights to the finished artwork and to anything else you design with the templates or programs.

Hiring An E-Book Cover Designer - The Best Option

To get the best results, I recommend that you hire a designer like Vaughan Davidson at Killer Covers to prepare your cover art. There are numerous reasons why this is a better option. When you hire a designer to create your ebook cover art, you will get the following benefits:

  1. You get full copyright and exclusive ownership of the finished artwork.
  2. Professionals with professional skills can turn around your project quickly. Sometimes in a matter of days.
  3. You avoid wasting time fighting with software to create your own artwork.
  4. Designers are familiar with what types of colors, fonts, and overall designs are better for marketability.
  5. An artist can likely also help you create matching graphics for your web page menus, headers, etc.

Artists who design ebook covers generally charge from $50 to $500. If your investment of, say, $100 results in an additional 100 ebook sales, wouldn't that be a good investment? YES! This is why I recommend professionally designed ebook cover art. The cost is completely offset with improved marketability and increased sales.

Cover Art Resources

A full set of resources for creating virtual covers for your e-book are listed on the Recommended Resources Page.

The Process of Book Editing

GD Star Rating
loading...

RevisionsHere is the secret to self-publishing a book like a pro - editing!

Every great author has a an editor behind them helping to shape and refine their books for publication. One benefit provided by traditional publishing houses was that they connected each author they signed with an editorial team. It was one of many investments they made in an author to improve the chances of making a profit. Read the rest of this entry

Pricing Your E-Book To Sell

GD Star Rating
loading...

You've written and compiled an E-Book. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your E-Book at first for $39.99, and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be MAD?

Choosing the right price for your E-Book is one of the most critical parts of the marketing process. The first rule of pricing E-Books is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your E-Book ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an E-Book is particularly difficult because E-Books are a fairly new commodity. Since they are digital, the value of an E-Book is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at E-Books in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an E-Book. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites E-Books and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your E-Book - establish the value to the reader of the ideas it contains.

GD Star Rating
loading...

10 Step Kindle Kickstart Promotion Guide

Here are the results from the September 2013 e-Book Marketing Secrets Self-Publishing survey. The survey was sent to members of this website (it's free to create your member account if you haven't already, and there are several excellent training courses available in the members area.) A few folks also came through our Facebook page as well.

Thank you to everyone who took time to fill out the survey. There is a special bonus training section at the end of the video that focuses on the number one problem you identified in the survey.

P.S. Sorry about the audio at the beginning. My video software did something weird to it when I was combining the 2 clips. I couldn't figure out how to fix it and didn't want to delay sharing the results with you.

Steps To E-Book Publishing Success

GD Star Rating
loading...

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your E-Book and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your E-Book! Pop open the bubbly! Give yourself a night out on the town!

GD Star Rating
loading...

The Amazon Kindle Direct Publishing (KDP) platform has come a long way since it was first introduced in late 2007. During that time, Amazon has introduced two specific marketing tools to self-published authors.

Amazon Kindle authors have the option to enroll their ebooks into Amazon's KDP Select program which gives them access to the Kindle Owner's Lending Library and the opportunity to create free promotions and countdown deals.

Kindle Owner's Lending Library

The Kindle Owner's Lending Library allows people enrolled in the Amazon Prime program to download a select number of eligible ebooks for free each month. Amazon sets aside a specific amount of money each month which is divided among all of the books borrowed in a given month. So, authors get paid for each time a book is borrowed.

Kindle Free Book Promotions

Kindle Free Book Promotions allow you to set specific days where people can download your book for free. Traditional marketers and behavioral psychologists have long known the intense desire people experience when they are offered something for free. Now, self-published authors can leverage this same tool to get marketing momentum for their books.

The most recent marketing tool added to the KDP Select program is the Kindle Countdown Deal. This is a time-based marketing promotion that allows you to discount the price of your book and then slowly raise it over time until it returns to full price. During the promotion, Amazon places a countdown time on your book's sales page that displays the remaining time until the next price jump.

Kindle Countdown Deals

Kindle Countdown Deals tap into another powerful psychological principle called scarcity. When people see the time running out to get your book at a discounted price, they feel a strong urge to buy it now so they do not miss out on the great deal.

Time-based scarcity is a classic marketing tool that has been used by advertising professionals for decades.

The KDP Select program does have its drawbacks. First, you must list your ebook exclusively on Amazon. This means no selling at iTunes, Google Play, or any other ebook sales platform. Each enrollment period lasts 90 days. And, there are strict limits regarding how and when you can run promotions for your book. But, Amazon is the biggest marketplace around, so the benefits often outweigh the restrictions.

The Amazon website is a marketing machine. To build maximize the sales of your book you have to get it to work on your behalf. An important step in marketing is to rank your book on the various Amazon bestseller lists. The marketing tools Amazon provides in the KDP Select program can help you get noticed fast.

There are actually 8 Essential Elements for getting your Kindle book onto the bestseller list. If you are ready to take control of your publishing future, then check out the free report I created that takes you through all 8 essential elements. You can download your copy here:

http://platinumeproducts.com/AzonBestSellerBlueprint/report/

How To Make Your Ebook Go Viral

GD Star Rating
loading...

Ebook marketers dream of their lowly little project 'going viral' and getting passed around to hundreds, thousands, and millions of people - who all flood to their website and make them rich beyond their wildest dreams.

This is a powerful fantasy driving many marketers, but they often have no idea how to actually make their e-book go viral - or how to motivate the readers to connect back to the author.

The seeds of the problem are present in the little fantasy I described a few sentences back - no thought has been given to what motivates people to pass along an e-book and what motivates them to visit the author's website afterward? Why do they pass an e-book along...

The short answer is: SELF-INTEREST!

WIIFM: What's In It For Me?

What makes a report go viral is building in a compelling reason for the user to pass it along.  This can be as simple as wanting to appear trendy by being the first to pass around some cool new thing, or the hope of making money with little effort by re-branding the affiliate links in an e-book someone else wrote and passing it on to earn an affiliate commission or two from future readers.

To go viral, an e-book needs to provide an overwhelming "perceived benefit" to the reader to share it with someone else. The action required to make an e-book go viral must happen long before any benefit is experienced by the reader. You have to get them to 'see the potential' of sharing the e-book before they feel it.

Inside the text of your e-book, you must sell the benefit of passing along the e-book as well as deliver content this is valuable to the reader in its own right.

Do not expect your readers to know how to share your e-book (or even to think of the idea on their own.) Tell the reader exactly how to pass on the e-book and why they should pass it on to others. Break it down step by step so they don't have to guess what to do next.

You can motivate people to pass along an e-book by:

- Providing amazing content they want to share
- Paying them to share it (either money or some item of value)
- Allowing them to rebrand it and embed their own affiliate links using software like
Viral PDF

- Etc.

How Do You Turn Readers Into Visitors and Customers?

Now that your readers have a strong reason to pass along your e-book and a clear idea of how to do it, you need to make sure that it produces results for your business. There's no sense in creating a wildly popular viral e-book if it does not bring in new prospects or generate revenue.

The way you make this work out in your favor is to embed an offer inside the report for your own product/service/website and give the reader something valuable (related to the topic) which has to be downloaded from your site.

An example:

Put together a report on the critical elements of a successful sales letter. Within the report mention the importance of having a professionally designed sales page template so that readers don't reject your message before they even read it because it looks unprofessional.

Then, offer to give them a free professionally designed sales page template to use on all their sales pages as a free gift for joining your copywriting mailing list.

A similar tactic is to offer Part I of a report as your viral report and then send them to your site to get Part II. Mike Filsaime famously 'leaked' a chapter of his 'Butterfly Marketing Manuscript' which provided a copy of the full table of contents and a snippet of the content before and after the 'leaked' chapter. The content of that free chapter was so amazing, people wanted to get a copy of the full report - and they went in droves to the Butterfly Marketing Manuscript website to buy a full copy (editorial note: this is an excellent resource for understanding viral marketing online.)

Dr. Mani from the Warrior Forum promoted a free e-book on using free e-books in your marketing. The author offers some great advice (and models it too) in the subject and I highly recommend it (I printed out a copy and have been scribbling notes all over it as I plan out future viral marketing reports and e-books.)

http://www.GiveawayYourFreeEbook.com

Questions, comments, or success stories? Leave a comment below and let us know what you are thinking.

Hidden Dangers of Resale Rights E-Books

GD Star Rating
loading...

Imagine this. Someone else writes the perfect e-book on your topic. It is exactly what you would have written - actually it is even better than what you had planned. Better still, the author is selling publishing rights to this book (commonly known as resale rights). You can purchase rights to the book, publish it yourself, and keep all the profits. Read the rest of this entry

Ebook Topics For Maximum Profits

GD Star Rating
loading...

Choosing the right topic is the downfall of most aspiring ebook publishers.

Publishing a ebook seems like such a simple process (the mechanics are not that complicated) and they are blinded by dollar signs as they fantasize about how they will spend all the money that they earn from selling their ebook.

Within minutes of deciding to publishing an ebook, wannabe digital authors are busy writing about their favorite hobby or whatever great idea they dream up that they're convinced will be the ticket to easy street.

After weeks of work preparing the ebook and learning how to create a website to offer it for sale, they sit back and wait for the money to star rolling in.

And they wait, and wait, and wait!

Very often nothing happens at all and they quit in disgust and claim that "the ebook publishing business is a scam and it doesn't really work." Or, they earn a few dollars, but not nearly enough to be worth all the effort.

You and I know that the reality is that those wannabes don't understand who buys ebooks, why they buy them, or what makes them willing to pay top dollar for an ebook. In short, they haven't done their homework first and researched the marketplace.

There is a wide range of information that sells well on the Internet and some very simple ways to do research to determine niche markets were strong potential exists. But, there's one specific style of the book that sells well all the time and commands high prices.

9-1-1 ebooks

When we stop and think about it, the primary benefits of buying ebooks online is immediate access to useful and well researched information. People in the middle of an emergency need to instantly solve their problem.

9-1-1 ebooks solve the kinds of emergency problems that people desperately need help with. Tony Shepherd and Alexis Dawes both write extensively in their own ebook products about how to quickly identify 9-1-1 problems that can be solved with simple ebooks.

There isn't room in this article to explain the full process of identifying topics, researching, writing, and formatting ebooks, and marketing and selling them (Tony and Alexis both do a phenomenal job of that in their ebooks.) But I will steer you in the right direction. There are also other articles that cover those subjects on this site, so look through the article list in the side navigation.

To identify a profitable topic, look and see what kinds of problems people around you are struggling with. Soothing colicky babies, repairing holes in drywall, stopping a leaky sink, resolving a credit card dispute, avoiding foreclosure, the list goes on.

If you can imagine a desperate person searching the Internet for help, you have a potential product.

So, try a 9-1-1 product and see if your ebook business soars.

RECOMMENDED RESOURCES

Desperate Buyers Only, by Alexis Dawes
Double Genius, by Tony Shepherd

 Page 4 of 5 « 1  2  3  4  5 »