E-Book Promotion Archives

Writing Promotional Articles for Marketing

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Planning and creating your ebook seemed like a huge challenge, didn't it? Writing a sales letter and formatting and posting it was no easy task either.

Then, you had to setup a shopping cart and PayPal account to process orders and upload your files and link everything to the order button on your sales page.

Of course, then you had to test everything to make sure it all worked.

That was the hard part, right?

Getting your ebook created and ready for sale was a challenge, but getting people to actually visit your website is hard work.

One solution to getting traffic is to use pay per click advertising (PPC) like Google Adwords to buy visitors. If you can get the visitors cheaply enough, this solution can be a profitable option. It is also a great way to rapidly test your sales letter conversion rates.

But, nothing beats article marketing for building a long term free source of traffic to your new product.

The concept of article marketing is very simple. You create a short 300-800 word article related to the topic of your product. You publish it at an article directory website like EzineArticles and add a link back to your website in the author's resource box at the end of the article.

Article directories rank well in the search engines, and you can trade on their popularity to capture an audience and then redirect them to your website.

To find inspiration for your articles, try searching for your keywords on the article directory site and see what the top article topics are. Create your own variations of these articles. Don't copy, but use the articles to jumpstart your own writing.

Beyond choosing your target keywords well, your author's resource box is the most important part of your marketing effort. It is not the place to brag about yourself. Enticing the reader to visit your site is the goal. So, give them a good reason and place your links.

Creating a collection of marketing articles can generate free traffic to your website for years to come. I get a 24% overall click through rate on my article marketing account.

Get out there and start rounding up some visitors for your website.

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The Amazon Kindle Direct Publishing (KDP) platform has come a long way since it was first introduced in late 2007. During that time, Amazon has introduced two specific marketing tools to self-published authors.

Amazon Kindle authors have the option to enroll their ebooks into Amazon's KDP Select program which gives them access to the Kindle Owner's Lending Library and the opportunity to create free promotions and countdown deals.

Kindle Owner's Lending Library

The Kindle Owner's Lending Library allows people enrolled in the Amazon Prime program to download a select number of eligible ebooks for free each month. Amazon sets aside a specific amount of money each month which is divided among all of the books borrowed in a given month. So, authors get paid for each time a book is borrowed.

Kindle Free Book Promotions

Kindle Free Book Promotions allow you to set specific days where people can download your book for free. Traditional marketers and behavioral psychologists have long known the intense desire people experience when they are offered something for free. Now, self-published authors can leverage this same tool to get marketing momentum for their books.

The most recent marketing tool added to the KDP Select program is the Kindle Countdown Deal. This is a time-based marketing promotion that allows you to discount the price of your book and then slowly raise it over time until it returns to full price. During the promotion, Amazon places a countdown time on your book's sales page that displays the remaining time until the next price jump.

Kindle Countdown Deals

Kindle Countdown Deals tap into another powerful psychological principle called scarcity. When people see the time running out to get your book at a discounted price, they feel a strong urge to buy it now so they do not miss out on the great deal.

Time-based scarcity is a classic marketing tool that has been used by advertising professionals for decades.

The KDP Select program does have its drawbacks. First, you must list your ebook exclusively on Amazon. This means no selling at iTunes, Google Play, or any other ebook sales platform. Each enrollment period lasts 90 days. And, there are strict limits regarding how and when you can run promotions for your book. But, Amazon is the biggest marketplace around, so the benefits often outweigh the restrictions.

The Amazon website is a marketing machine. To build maximize the sales of your book you have to get it to work on your behalf. An important step in marketing is to rank your book on the various Amazon bestseller lists. The marketing tools Amazon provides in the KDP Select program can help you get noticed fast.

There are actually 8 Essential Elements for getting your Kindle book onto the bestseller list. If you are ready to take control of your publishing future, then check out the free report I created that takes you through all 8 essential elements. You can download your copy here:

http://platinumeproducts.com/AzonBestSellerBlueprint/report/

Price Pulsing for Maximum Kindle Profits


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saletagAuthors who self-publish on Amazon's Kindle e-book platform are always looking for ways to boost their rankings and increase their profits. Pulse pricing is a simple tactic that can generate big results. Read the rest of this entry

    eBook Publishing Resources...

Free Download: One Into A Million E-Book

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One of the most powerful aspects of marketing on the Internet is that this form of communication removes nearly all of the friction involved in getting others to spread your message. If the message is compelling, it is as simple as hitting the forward button in your email software for your readers to share it with others.

Blogs, RSS feeds, tell-a-friend scripts, download directories, Facebook pages, Squidoo Lenses, MySpace pages, bookmarking sites, and dozens of other resources make it easy to spread your message.

"One Into A Million" is a special report that will show you how to leverage the Internet to create powerful marketing promotions.

Download your free copy right now:

Promoting Your Ebook For Maximum Distribution

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Online promotion is a huge topic and this article is only intended to help you get started. I highly recommend you purchase a copy of the “Traffic Manifesto.” It is an invaluable resource in my own marketing library and comes with a 30 day plan to begin driving visitors to your pages. The manifesto will get you visitors!!!

If you are not ready to invest in theTraffic Manifesto and kick your promotion into overdrive, here are a few time-tested ways to get people to your site. Most are free (but take time and effort) and others might cost a few dollars.

  1. Visit related forums and include a link to your sales page in your signature. Then, start contributing to the forums and people will follow your link. A similar tactic is to leave comments on relevant blog articles and link back to your site. Don't spam the blogs and forums, contribute valuable information to the discussion. Otherwise, this tactic can backfire. Visit BigBoards.com to get a huge list of discussion forums covering hundreds of topics.
  2. Another tried and true method is to write a number of keyword targeted articles of 350-800 words and submit them to article directories like www.goarticles.com and www.ezinearticles.com with links back to your website in the author's resource box after the article.
  3. Create a Pay-Per-Click (PPC) campaign using Adwords, Yahoo Search Advertising, or Microsoft Adcenter to send traffic to your sales page. For more help planning a PPC campaign, study the XXX guide.
  4. Distribute a Press Release about your newly released product. There are a number of sites on the web dedicated to circulating press releases. You can use these to generate traffic by writing press releases. Sites like www.PRWeb.com and www.PRLeap.com will let you post a free release on their sites which will also get syndicated around the web. They also offer a paid service that guarantees your release will be listed on the major search engines too, but this is not required to get some traffic.
  5. Squidoo.com is one of the fastest and easiest ways to get ranked in the search engines for your chosen keywords/niche. Google loves Squidoo and quickly indexes new pages on the site. So, pick a few target keywords and build a Lens around each one. Include links to relevant resources (including pages on your own site - of course!) Then, people who find your Lens will also discover the links to your site and many will follow through and become visitors to your website. You Can Master the Power of Squidoo 100 Times Faster When a Seasoned Master Shows You What To Do...
  6. Create a topical video and release it on the major video sites like www.YouTube.com and www.Revver.com, or www.FreeIQ.com.
  7. Place online classified ads at sites like www.USFreeads.com or www.CraigsList.com.

There are dozens of options for driving traffic to your new ebook. This list barely scratches the surface of the traffic techniques available. The most important thing to do is develop a specific strategy for promoting your site and create a written plan of action. Otherwise, you will spend hours chasing after traffic here and there without building any momentum or the ability to evaluate your success.
I highly recommend the 30 Day Traffic Plan that is included with The Traffic Manifesto. It will lead you through every step of the process and create the traffic momentum you need. You can use the time you would have spent creating a promotional plan implementing this proven process.

If you choose to go it alone, make sure you do every step on the list above (number 3 is optional if you want to stick with free options.)

New Kindle Countdown Deals Promotional Tool


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Amazon has just added an exciting new tool to its Kindle publishing platform that I think will be a powerful tool for indie authors and publishers. It is called Kindle Countdown Deals. It taps into a huge sales psychology trigger that is as powerful (and more profitable) than their KDP Giveaways. Let me tell you what it is all about. Read the rest of this entry

    eBook Publishing Resources...

Rise of the Machines, by Kristen Lamb

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"Rise of the Machines: Human Authors in a Digital World"is a social media marketing book aimed at authors who are trying to use social media to promote their work.

The machines have taken over. People don't talk, they text. Frineds meet for dinner only to spend the entire time glued to their smart phones interacting through it instead of face-to-face. It seems like the machines are taking over.

In this new machine-centric world contemporary authors need to reach out to readers and connect with them. They need to promote their work without turning into spammers intruding on the lives of the very people they hope to seduce with their writing.

Kristen Lamb has charted a way forward for authors. In her book, "Rise of the Machines: Human Authors in a Digital World" she explores how branding has broken free of the world of advertising and become wrapped up in personal identity. She demonstrates how to infuse your digital communications with your humanity - to build relationships as you grow a following of loyal readers.

This is a smart and practical guide to using social media like a human being as you promote your work.

HERE IS WHAT OTHERS ARE SAYING:

“For writers, the purchase price of Kristen Lamb’s Rise of the Machines should easily become the best investment you’ll ever make for your writing career. In Kristen’s brilliant and easy-to-grasp book, not only will you learn how to become a successful marketer of your work—whether it’s published by a legacy press or self-published—and achieve significant and ever-increasing sales of your work, but you’ll learn how to without spending hours and hours each week to do so. Rise of the Machines is the standard—the cutting edge."
-- Les Edgerton, award-winning author of HOOKED and FINDING YOUR VOICE

 

“In Rise of the Machines, Kristen Lamb has provided an invaluable compass for navigating the uncharted waters of 21st century publishing. I pity the writer working today who doesn’t take advantage of the wealth of valuable insights and breakthrough methods contained in these pages.”
—David Corbett, award-winning author of THE ART OF CHARACTER

Click here to purchase "Rise of the Machines: Human Authors in a Digital World"

How To Make Your Ebook Go Viral

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Ebook marketers dream of their lowly little project 'going viral' and getting passed around to hundreds, thousands, and millions of people - who all flood to their website and make them rich beyond their wildest dreams.

This is a powerful fantasy driving many marketers, but they often have no idea how to actually make their e-book go viral - or how to motivate the readers to connect back to the author.

The seeds of the problem are present in the little fantasy I described a few sentences back - no thought has been given to what motivates people to pass along an e-book and what motivates them to visit the author's website afterward? Why do they pass an e-book along...

The short answer is: SELF-INTEREST!

WIIFM: What's In It For Me?

What makes a report go viral is building in a compelling reason for the user to pass it along.  This can be as simple as wanting to appear trendy by being the first to pass around some cool new thing, or the hope of making money with little effort by re-branding the affiliate links in an e-book someone else wrote and passing it on to earn an affiliate commission or two from future readers.

To go viral, an e-book needs to provide an overwhelming "perceived benefit" to the reader to share it with someone else. The action required to make an e-book go viral must happen long before any benefit is experienced by the reader. You have to get them to 'see the potential' of sharing the e-book before they feel it.

Inside the text of your e-book, you must sell the benefit of passing along the e-book as well as deliver content this is valuable to the reader in its own right.

Do not expect your readers to know how to share your e-book (or even to think of the idea on their own.) Tell the reader exactly how to pass on the e-book and why they should pass it on to others. Break it down step by step so they don't have to guess what to do next.

You can motivate people to pass along an e-book by:

- Providing amazing content they want to share
- Paying them to share it (either money or some item of value)
- Allowing them to rebrand it and embed their own affiliate links using software like
Viral PDF

- Etc.

How Do You Turn Readers Into Visitors and Customers?

Now that your readers have a strong reason to pass along your e-book and a clear idea of how to do it, you need to make sure that it produces results for your business. There's no sense in creating a wildly popular viral e-book if it does not bring in new prospects or generate revenue.

The way you make this work out in your favor is to embed an offer inside the report for your own product/service/website and give the reader something valuable (related to the topic) which has to be downloaded from your site.

An example:

Put together a report on the critical elements of a successful sales letter. Within the report mention the importance of having a professionally designed sales page template so that readers don't reject your message before they even read it because it looks unprofessional.

Then, offer to give them a free professionally designed sales page template to use on all their sales pages as a free gift for joining your copywriting mailing list.

A similar tactic is to offer Part I of a report as your viral report and then send them to your site to get Part II. Mike Filsaime famously 'leaked' a chapter of his 'Butterfly Marketing Manuscript' which provided a copy of the full table of contents and a snippet of the content before and after the 'leaked' chapter. The content of that free chapter was so amazing, people wanted to get a copy of the full report - and they went in droves to the Butterfly Marketing Manuscript website to buy a full copy (editorial note: this is an excellent resource for understanding viral marketing online.)

Dr. Mani from the Warrior Forum promoted a free e-book on using free e-books in your marketing. The author offers some great advice (and models it too) in the subject and I highly recommend it (I printed out a copy and have been scribbling notes all over it as I plan out future viral marketing reports and e-books.)

http://www.GiveawayYourFreeEbook.com

Questions, comments, or success stories? Leave a comment below and let us know what you are thinking.

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