Kindle Publishing Archives

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The Amazon Kindle Direct Publishing (KDP) platform has come a long way since it was first introduced in late 2007. During that time, Amazon has introduced two specific marketing tools to self-published authors.

Amazon Kindle authors have the option to enroll their ebooks into Amazon's KDP Select program which gives them access to the Kindle Owner's Lending Library and the opportunity to create free promotions and countdown deals.

Kindle Owner's Lending Library

The Kindle Owner's Lending Library allows people enrolled in the Amazon Prime program to download a select number of eligible ebooks for free each month. Amazon sets aside a specific amount of money each month which is divided among all of the books borrowed in a given month. So, authors get paid for each time a book is borrowed.

Kindle Free Book Promotions

Kindle Free Book Promotions allow you to set specific days where people can download your book for free. Traditional marketers and behavioral psychologists have long known the intense desire people experience when they are offered something for free. Now, self-published authors can leverage this same tool to get marketing momentum for their books.

The most recent marketing tool added to the KDP Select program is the Kindle Countdown Deal. This is a time-based marketing promotion that allows you to discount the price of your book and then slowly raise it over time until it returns to full price. During the promotion, Amazon places a countdown time on your book's sales page that displays the remaining time until the next price jump.

Kindle Countdown Deals

Kindle Countdown Deals tap into another powerful psychological principle called scarcity. When people see the time running out to get your book at a discounted price, they feel a strong urge to buy it now so they do not miss out on the great deal.

Time-based scarcity is a classic marketing tool that has been used by advertising professionals for decades.

The KDP Select program does have its drawbacks. First, you must list your ebook exclusively on Amazon. This means no selling at iTunes, Google Play, or any other ebook sales platform. Each enrollment period lasts 90 days. And, there are strict limits regarding how and when you can run promotions for your book. But, Amazon is the biggest marketplace around, so the benefits often outweigh the restrictions.

The Amazon website is a marketing machine. To build maximize the sales of your book you have to get it to work on your behalf. An important step in marketing is to rank your book on the various Amazon bestseller lists. The marketing tools Amazon provides in the KDP Select program can help you get noticed fast.

There are actually 8 Essential Elements for getting your Kindle book onto the bestseller list. If you are ready to take control of your publishing future, then check out the free report I created that takes you through all 8 essential elements. You can download your copy here:

http://platinumeproducts.com/AzonBestSellerBlueprint/report/

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PentecostPicking the right genre for your e-book is critical to your success. The best written story won't sell if there isn't anyone interested in the subject. So, which one is most popular?

If you had to guess what the most popular selling fiction genre is what would you say? Before I read a Harris Interactive Poll I would have guessed romance. But, that genre isn't even close. The undisputed king of genre fiction is...

...Thrillers (which includes Mysteries and Crime stories)

The Thriller/Mystery/Crime genre accounts for a whopping 48% of all fiction books read - more than double the numbers of romance stories (a mere 21%.)

People like exciting page-turners filled with twists, turns, and action. That is what they are actually reading.

Have you ever wanted to write a thriller of your own? Then you should check out Kindle Thriller. This exclusive guide will show you what you need to know to craft your own fast-paced thriller that readers will love (and come back for more!)

Click here to learn more about the Kindle Thriller Guide

For a limited time, if you decide to get the Kindle Thriller Guide, and purchase through the link in this blog post, you'll also get a free copy of the comprehensive Azon Bestseller Blueprint video course as a bonus.

Genre fiction is a huge market. If you can capture a slice for yourself, you will reap the rewards.

New Kindle Countdown Deals Promotional Tool


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Amazon has just added an exciting new tool to its Kindle publishing platform that I think will be a powerful tool for indie authors and publishers. It is called Kindle Countdown Deals. It taps into a huge sales psychology trigger that is as powerful (and more profitable) than their KDP Giveaways. Let me tell you what it is all about. Read the rest of this entry

    eBook Publishing Resources...

Rise of the Machines, by Kristen Lamb

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"Rise of the Machines: Human Authors in a Digital World"is a social media marketing book aimed at authors who are trying to use social media to promote their work.

The machines have taken over. People don't talk, they text. Frineds meet for dinner only to spend the entire time glued to their smart phones interacting through it instead of face-to-face. It seems like the machines are taking over.

In this new machine-centric world contemporary authors need to reach out to readers and connect with them. They need to promote their work without turning into spammers intruding on the lives of the very people they hope to seduce with their writing.

Kristen Lamb has charted a way forward for authors. In her book, "Rise of the Machines: Human Authors in a Digital World" she explores how branding has broken free of the world of advertising and become wrapped up in personal identity. She demonstrates how to infuse your digital communications with your humanity - to build relationships as you grow a following of loyal readers.

This is a smart and practical guide to using social media like a human being as you promote your work.

HERE IS WHAT OTHERS ARE SAYING:

“For writers, the purchase price of Kristen Lamb’s Rise of the Machines should easily become the best investment you’ll ever make for your writing career. In Kristen’s brilliant and easy-to-grasp book, not only will you learn how to become a successful marketer of your work—whether it’s published by a legacy press or self-published—and achieve significant and ever-increasing sales of your work, but you’ll learn how to without spending hours and hours each week to do so. Rise of the Machines is the standard—the cutting edge."
-- Les Edgerton, award-winning author of HOOKED and FINDING YOUR VOICE

 

“In Rise of the Machines, Kristen Lamb has provided an invaluable compass for navigating the uncharted waters of 21st century publishing. I pity the writer working today who doesn’t take advantage of the wealth of valuable insights and breakthrough methods contained in these pages.”
—David Corbett, award-winning author of THE ART OF CHARACTER

Click here to purchase "Rise of the Machines: Human Authors in a Digital World"