Ebook marketers dream of their lowly little project ‘going viral’ and getting passed around to hundreds, thousands, and millions of people – who all flood to their website and make them rich beyond their wildest dreams.

This is a powerful fantasy driving many marketers, but they often have no idea how to actually make their e-book go viral – or how to motivate the readers to connect back to the author.

The seeds of the problem are present in the little fantasy I described a few sentences back – no thought has been given to what motivates people to pass along an e-book and what motivates them to visit the author’s website afterward? Why do they pass an e-book along…

One of the most powerful aspects of marketing on the Internet is that this form of communication removes nearly all of the friction involved in getting others to spread your message. If the message is compelling, it is as simple as hitting the forward button in your email software for your readers to share it with others.

Blogs, RSS feeds, tell-a-friend scripts, download directories, Facebook pages, Squidoo Lenses, MySpace pages, bookmarking sites, and dozens of other resources make it easy to spread your message.

“One Into A Million” is a special report that will show you how to leverage the Internet to create powerful marketing promotions.

You can always distribute your ebooks as simple downloadable PDF files. But, if you do, you will be missing an enormous opportunity to promote your business and earn more money. I always recommend creating a ‘download package’ which is a ZIP file containing several files in addition to the ebook itself.

Your e-book will probably be delivered in PDF format and you could simply upload this file and be done with it. But, you have an opportunity to re-enforce your customer’s purchasing decision, encourage consumption or usage of the product, and cross-promote other products. You can also slip in some unannounced bonuses too. The way you do this is to include several files into one single ZIP archive file for delivery.

There are innumerable ways to use E-Books to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your E-Book on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.