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Planning and creating your ebook seemed like a huge challenge, didn't it? Writing a sales letter and formatting and posting it was no easy task either.

Then, you had to setup a shopping cart and PayPal account to process orders and upload your files and link everything to the order button on your sales page.

Of course, then you had to test everything to make sure it all worked.

That was the hard part, right?

Getting your ebook created and ready for sale was a challenge, but getting people to actually visit your website is hard work.

One solution to getting traffic is to use pay per click advertising (PPC) like Google Adwords to buy visitors. If you can get the visitors cheaply enough, this solution can be a profitable option. It is also a great way to rapidly test your sales letter conversion rates.

But, nothing beats article marketing for building a long term free source of traffic to your new product.

The concept of article marketing is very simple. You create a short 300-800 word article related to the topic of your product. You publish it at an article directory website like EzineArticles and add a link back to your website in the author's resource box at the end of the article.

Article directories rank well in the search engines, and you can trade on their popularity to capture an audience and then redirect them to your website.

To find inspiration for your articles, try searching for your keywords on the article directory site and see what the top article topics are. Create your own variations of these articles. Don't copy, but use the articles to jumpstart your own writing.

Beyond choosing your target keywords well, your author's resource box is the most important part of your marketing effort. It is not the place to brag about yourself. Enticing the reader to visit your site is the goal. So, give them a good reason and place your links.

Creating a collection of marketing articles can generate free traffic to your website for years to come. I get a 24% overall click through rate on my article marketing account.

Get out there and start rounding up some visitors for your website.

Writing Promotional Articles for Marketing, 5.0 out of 5 based on 1 rating

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Filed under: E-Book Promotion