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Do you have a book published for the Amazon Kindle? If so, Amazon is releasing a new feature for the Kindle Paperwhite and Kindle Fire HD. Starting on September 14, 2012, these Kindle owners will see an "About the Author" feature that lets them learn more about you and discover your other books. Those other books, of course, will be one screen-tap away from being purchased.

The data that feeds this new feature comes from your Amazon Author Central Account. If you haven't set up your account yet (and you should), this is a good time to get that done. Here's my Author Page if you want to get some idea of how to set one up. There is a link at the bottom of the right-hand column that will take you to the Author Central sign-up page.

In the email I got from Amazon they recommend the following:

  1. Claim all your books in Author Central. You have to manually link your books to your account. Doing so will ensure your Author Profile shows up for all of your books and that readers will discover your entire catalog when reading about you.
  2. Make sure you're happy with your profile picture. All About the Author pages will use the image that you have designated as primary in Author Central. Make sure that you have an image uploaded. Readers want to connect with YOU, so use a nice portrait of yourself. Steer clear of crazy pics or amateur-looking iPhone snapshots - unless that is the image you are trying to project.
  3. Update your biography in Author Central. Readers are going to your profile because they want to know more about YOU. They also want to see your books. You need to sell yourself here. Give them a peak inside your life and let them know why you are qualified to write the books you write.

Your Author Central page is one of the key tools you have to promote your books inside the Amazon marketing system. It is the first, and most important, step in the 10 Step Kickstart Kindle Promotion system. So, make sure yours is ready to go on September 14th.

Surprise Bonus: Once your books are linked to your Author Central Account, you will gain additional tools for formatting and editing your book descriptions. You will also gain access to additional marketing data about your books (if you have print editions, you can get some amazing data about your readers.) Spend a little time on the Author Central site and see what's there.

About the Author on Kindle Fire HD and Paperwhite, 5.0 out of 5 based on 1 rating

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