Writing Promotional Articles for Marketing

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Planning and creating your ebook seemed like a huge challenge, didn't it? Writing a sales letter and formatting and posting it was no easy task either.

Then, you had to setup a shopping cart and PayPal account to process orders and upload your files and link everything to the order button on your sales page.

Of course, then you had to test everything to make sure it all worked.

That was the hard part, right?

Getting your ebook created and ready for sale was a challenge, but getting people to actually visit your website is hard work.

One solution to getting traffic is to use pay per click advertising (PPC) like Google Adwords to buy visitors. If you can get the visitors cheaply enough, this solution can be a profitable option. It is also a great way to rapidly test your sales letter conversion rates.

But, nothing beats article marketing for building a long term free source of traffic to your new product.

The concept of article marketing is very simple. You create a short 300-800 word article related to the topic of your product. You publish it at an article directory website like EzineArticles and add a link back to your website in the author's resource box at the end of the article.

Article directories rank well in the search engines, and you can trade on their popularity to capture an audience and then redirect them to your website.

To find inspiration for your articles, try searching for your keywords on the article directory site and see what the top article topics are. Create your own variations of these articles. Don't copy, but use the articles to jumpstart your own writing.

Beyond choosing your target keywords well, your author's resource box is the most important part of your marketing effort. It is not the place to brag about yourself. Enticing the reader to visit your site is the goal. So, give them a good reason and place your links.

Creating a collection of marketing articles can generate free traffic to your website for years to come. I get a 24% overall click through rate on my article marketing account.

Get out there and start rounding up some visitors for your website.

Promoting Your Ebook For Maximum Distribution

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Online promotion is a huge topic and this article is only intended to help you get started. I highly recommend you purchase a copy of the “Traffic Manifesto.” It is an invaluable resource in my own marketing library and comes with a 30 day plan to begin driving visitors to your pages. The manifesto will get you visitors!!!

If you are not ready to invest in theTraffic Manifesto and kick your promotion into overdrive, here are a few time-tested ways to get people to your site. Most are free (but take time and effort) and others might cost a few dollars.

  1. Visit related forums and include a link to your sales page in your signature. Then, start contributing to the forums and people will follow your link. A similar tactic is to leave comments on relevant blog articles and link back to your site. Don't spam the blogs and forums, contribute valuable information to the discussion. Otherwise, this tactic can backfire. Visit BigBoards.com to get a huge list of discussion forums covering hundreds of topics.
  2. Another tried and true method is to write a number of keyword targeted articles of 350-800 words and submit them to article directories like www.goarticles.com and www.ezinearticles.com with links back to your website in the author's resource box after the article.
  3. Create a Pay-Per-Click (PPC) campaign using Adwords, Yahoo Search Advertising, or Microsoft Adcenter to send traffic to your sales page. For more help planning a PPC campaign, study the XXX guide.
  4. Distribute a Press Release about your newly released product. There are a number of sites on the web dedicated to circulating press releases. You can use these to generate traffic by writing press releases. Sites like www.PRWeb.com and www.PRLeap.com will let you post a free release on their sites which will also get syndicated around the web. They also offer a paid service that guarantees your release will be listed on the major search engines too, but this is not required to get some traffic.
  5. Squidoo.com is one of the fastest and easiest ways to get ranked in the search engines for your chosen keywords/niche. Google loves Squidoo and quickly indexes new pages on the site. So, pick a few target keywords and build a Lens around each one. Include links to relevant resources (including pages on your own site - of course!) Then, people who find your Lens will also discover the links to your site and many will follow through and become visitors to your website. You Can Master the Power of Squidoo 100 Times Faster When a Seasoned Master Shows You What To Do...
  6. Create a topical video and release it on the major video sites like www.YouTube.com and www.Revver.com, or www.FreeIQ.com.
  7. Place online classified ads at sites like www.USFreeads.com or www.CraigsList.com.

There are dozens of options for driving traffic to your new ebook. This list barely scratches the surface of the traffic techniques available. The most important thing to do is develop a specific strategy for promoting your site and create a written plan of action. Otherwise, you will spend hours chasing after traffic here and there without building any momentum or the ability to evaluate your success.
I highly recommend the 30 Day Traffic Plan that is included with The Traffic Manifesto. It will lead you through every step of the process and create the traffic momentum you need. You can use the time you would have spent creating a promotional plan implementing this proven process.

If you choose to go it alone, make sure you do every step on the list above (number 3 is optional if you want to stick with free options.)