Marketing Strategies

The key that unlocks the sales potential of your E-Book is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your E-Book can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your E-Book.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

How To Make Your Ebook Go Viral

Ebook marketers dream of their lowly little project ‘going viral’ and getting passed around to hundreds, thousands, and millions of people – who all flood to their website and make them rich beyond their wildest dreams.

This is a powerful fantasy driving many marketers, but they often have no idea how to actually make their e-book go viral – or how to motivate the readers to connect back to the author.

The seeds of the problem are present in the little fantasy I described a few sentences back – no thought has been given to what motivates people to pass along an e-book and what motivates them to visit the author’s website afterward? Why do they pass an e-book along…