Ebook marketers dream of their lowly little project ‘going viral’ and getting passed around to hundreds, thousands, and millions of people – who all flood to their website and make them rich beyond their wildest dreams.

This is a powerful fantasy driving many marketers, but they often have no idea how to actually make their e-book go viral – or how to motivate the readers to connect back to the author.

The seeds of the problem are present in the little fantasy I described a few sentences back – no thought has been given to what motivates people to pass along an e-book and what motivates them to visit the author’s website afterward? Why do they pass an e-book along…